Social Media
Overview
Social Media is a tool that can be used to engage and communicate with multiple audiences. Accounts should be used to both listen and converse. For questions and/or to determine if you need a 百媚导航 Social Media account, contact 百媚导航's Social Media team at social@usf.edu or submit a request with this form.
For additional comprehensive guidelines on social media at 百媚导航, access ' and navigate to 'Social Media Guidelines' from the 'Brand Guidelines' tab.
Building Social Media Strategy
Initial Steps
- Outline your department or unit鈥檚 goals
- Identify your target audience
- Choose the platform(s) that best suit your needs
- Determine how success will be measured
- Create a posting plan/build a content calendar
- Monitor your account and audience
Platforms
The platform that encompasses the heart of our community 鈥� representative of the wide range of people who care about 百媚导航. The space encourages highlighting and focusing on people who represent, contribute to, and have a passion for the university. There's a constant influx of followers and brand ambassadors who want to be informed about university impact, events, and growth.
X (formerly Twitter)
Our strongest externally facing platform that can reach and target businesses, organizations, and influential people. A space to highlight and underscore 百媚导航鈥檚 reputation and impact (ie. rankings, research, grants, gifts, accomplishments). Provides an opportunity to serve content that is trend-seeking and a differentiator.
A platform for visually showcasing our university in the most aesthetic light possible. A space with a large student/young adult audience that encourages highlighting 百媚导航鈥檚 vibrant campuses and student life. Provides an opportunity to serve content that is eye-catching, unique, and/or happening in real time.
A platform that largely lends itself to 百媚导航 alumni and working professionals (current and former employees, aspirational professionals, community supporters). The space allows us to reach these audiences with content relevant to university developments, rankings, and academic achievements. It鈥檚 also a place to showcase and celebrate the personal achievements of those that make 百媚导航 an inspirational place to be a part of.
Please note: Per Florida legislation, the use of TikTok is prohibited on 百媚导航's wired and wireless networks as well as on any district-owned devices. It is also prohibited for use to communicate or promote any university activity, content, units, etc.